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Our knowns/unknowns discovery activity plus 1:1 conversations with Product Owners and Design Researchers in the branch uncovered lots of interesting questions and hypotheses.
The primary purpose of this research was to identify people’s motivations and needs when coming to our DTC services today, and then to understand where they’re headed in an org design and digital talent acquisition context. Knowing what’s important to them, what they’re trying to accomplish, and understanding the current state - what’s working (and why), and where the biggest pain points are, can tell us a lot about service opportunities for our branch moving forward!
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