The vision guides the team’s purpose and goals.
Steps:
Define the Purpose:
Why does the team exist, and what value does it deliver?
Align with organizational goals like the Digital Plan or Code of Practice.
Identify Core Values:
Examples: Innovation, collaboration, user-centered design.
Draft the Vision Statement:
Template: “Our team strives to [goal] by [approach] to deliver [impact].”
Example: “We create user-centered digital services that exceed client expectations.”
Get Consensus:
Ensure all team members agree and feel ownership.