The documentation on each feature should
have a clear problem that it is trying to solve
The problem should be support by conducting user research
have a hypothesis statement that includes:
Hypothesis Statement
We believe <this capability>
What functionality we will develop to test our hypothesis? By defining a ‘test’ capability of the product or service that we are attempting to build, we identify the functionality and hypothesis we want to test.
Will result in <this outcome>
What is the expected outcome of our experiment? What is the specific result we expect to achieve by building the ‘test’ capability?
We will have confidence to proceed when <we see a measurable signal>
What signals will indicate that the capability we have built is effective? What key metrics (qualitative or quantitative) we will measure to provide evidence that our experiment has succeeded and give us enough confidence to move to the next stage.