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Persona name

Lisa

Persona role

Simple forms creator (primary persona)

Job description

Web content producer

\uD83D\uDC65 Demographic information

Age

29

Gender

F

Education level

College

Technical proficiency

Medium

\uD83D\uDD8B Personal quote

“I need to create a short survey that captures feedback from 35 people. I am looking for something free, lightweight and easy to use.”

\uD83D\uDCDC Biography

Lisa publishes information on a public facing BC Government web page. Her work requires using surveys to capture feedback so her branch can make improvements to their services and web content.

Professional goals

Motivators

  • Connect government services to communities in a more personal way

  • Lead a team of web designers and content producers

  • Learn more about user experience design

  • Elegant design and simple word craft

  • Collaborating with others

  • Greater influence and accountability in her work

Challenges

Sources of information

  • No budget for software licenses

  • No forms management guidance in ministry

  • Team of one

  • Microsoft Teams channel

  • Colleagues in other ministries

  • No labels