The vision and mission guide the team’s purpose, goals, and how they will be achieved.
Steps:
Define the Purpose:
Why does the team exist, and what value does it deliver?
Align with organizational goals like the Digital Plan or Code of Practice.
Identify Core Values:
Examples: Innovation, collaboration, user-centered design.
Draft the Vision Statement:
Vision reflects the long-term aspiration.
Template: “Our team strives to [goal] by [approach] to deliver [impact].”
Example: “We create user-centered digital services that exceed client expectations.”
Draft the Mission Statement:
Mission focuses on how the vision will be achieved.
Template: “Our mission is to [specific action or process] to [deliver value or achieve goals] in [a specific way].”
Example: “Our mission is to collaborate across teams, leveraging innovative tools and user feedback, to deliver digital solutions that drive measurable client outcomes.”
Get Consensus:
Facilitate discussions to ensure all team members agree and feel ownership of both the vision and mission.